Under Armour

Established in 1996 by college football captain Kevin Plank, the Under Armour brand has achieved a meteoric rise in recent years becoming one of the leading sports brands in the world. Under Armour popularised the use of moisture-wicking fabric with the brand soon becoming synonymous with high performance sportswear suitable for runners, rugby players and baseball players alike.

Since breaking out in 1999 Under Armour has expanded its range to casual wear, running shoes, boots and hiking apparel. The brand has a number of strong marketing ties to high-profile personalities such as professional golfer Jordan Spieth, American footballer Tom Brady and Dwayne ‘The Rock’ Johnson adding further value to their growing profile.

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