Reebok

Founded in 1958 by two brothers in Bolton, Reebok has long been associated with British sports with the brand maintaining a long term sponsorship with the Championship football side Bolton Wanderers up until 2014. Although you’ll still spot the Union Jack on a number of their ‘Classic’ designs, Reebok is now deemed a truly international brand. Since being acquired by Adidas in 2005, it has moved away from sports and repositioned itself in the fitness market.


Despite significant competition Reebok have maintained their global presence by successfully adapting their lines to suit modern fitness trends. They constantly reissue a number of their ‘Classic’ trainer designs, however their focus today is firmly on the ‘athleisure’ market with sales of their ‘Crossfit’ and ‘UFC’ branded apparel proving to be particularly popular.

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