Known for their signature ‘3-stripe pattern’ (which also serves as their logo), Adidas has been at the forefront of innovation in sportswear for decades simultaneously becoming a fashion icon in its own right. The first products the company made were spikes for professional runners with Jesse Owens famously wearing a pair of handmade spikes in the 1936 Summer Olympics.

Adidas shoes are prized as much for their performance as their eye-catching design with a number of models (Stan Smith, LA and Gazelle) having achieved cult status throughout history. The brand has since expanded beyond footwear entering the realms of women’s fashion, as well as sponsoring high profile sports teams, international squads and even hip-hop stars to further extend the significant reach of their brand.

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